Everyone is building intelligence to help retailers sell better. We’re building intelligence to help consumers choose better.
SYMPRY is a Consumer Decision Intelligence ecosystem centred on you and your decisions. It brings Consumer Decision Intelligence to your side — helping you understand whether a purchase makes sense for you, before the transaction.
See available signals together, with reasons you can understand. Missing information stays missing.
Smart Cart
Bring items from different stores into one view. Compare what you are considering before choosing.
Price Intelligence
Review available retailer prices and recorded changes where data exists.
What You Own / Wardrobe
See potential similarities with items you already own, when you choose to add them.
Goals / Dream Goals
Keep everyday intentions and bigger dreams visible when you consider an item. Your goals add context to the choice.
Your choice, your pace
BUY / WAIT / SKIP
Three equally valid choices. BUY records an intention, without making a purchase. WAIT keeps an item to reconsider. SKIP records a choice not to proceed.
BUYWAITSKIP
Decision Memory keeps these choices and any reasons you record, so you can revisit them later. The best decision is always yours.
Decision Memory
Keep the decision, not just the purchase.
A purchase tells you what you bought. Decision Memory also keeps what you waited on and what you skipped — together with the reasons you choose to record.
BUY, WAIT and SKIP decisions can become useful context for future decisions. Revisit a choice when something changes, understand what mattered then, and decide what matters now.
The best decision is always yours.
BUY · Remember what mattered
Keep the context behind your choice, so it can inform the next one.
WAIT · Return with fresh context
Reconsider when the price, your needs or your circumstances change.
SKIP · Keep what you learned
A choice not to buy can be as useful to remember as a purchase.
What you already own
Your wardrobe. Your advantage.
Could something you own already meet the same need? Add a few items to your Wardrobe and see potential similarities before another purchase.
What matters to you also belongs in the picture. Goals / Dream Goals connect what you are considering with the life you want to build, at your own pace.
Pause nowBreathe, slow down and take a moment.Understand your patternsReflect on intentions without labels.Learn and change focusExplore purchasing cues, resources and simple attention activities.People and professional supportCommunity and qualified support are separate options.
SYMPRY and community conversations do not diagnose or replace professional care.
Access
Explore SYMPRY before you decide.
The mobile demo uses sample data and requires no account. Subscription options can be explored inside the app as the product develops.
“The problem is not only how much money we have, but how we make decisions at the moment of purchase.”
SYMPRY began with a simple conviction: consumers deserve intelligence before a purchase — not only a record of what happened afterwards. The product is built around autonomy, evidence and decisions without judgement.
Susana Prates is an international marketing and communications leader with more than 20 years of experience across global brands, live events, technology and place-based innovation. She led global communications for the Red Bull Air Race World Championship, headed media at Red Bull Portugal and directs marketing and communications for the aviation and innovation ecosystem in Ponte de Sor. Her work has spanned Europe, the United States, the Middle East, Asia and Latin America. She holds an MBA in Business Administration and e-Business and a degree in Public Relations and Advertising.
“I do not want to teach people to spend less. I want to build technology that helps them decide better.”
Hear why SYMPRY exists — in my own words.Susana Prates · Founder message · 1 min 17 sec
